Trace the marketing campaign for Attack the Block

Put together a PowerPoint presentation on the marketing campaign for Attack the Block.

 

• Find as many posters for the film as you can
• Have links to the offical trailers... were there any teaser trailers or TV spots?
• Was there a premiere?
• Reviews and interviews? (TV, magazine, newspaper, web etc)
• Merchandise?
• Websites - what appears on the website? (video, games, cast biographies etc)
• Was there any other internet presence (eg Facebook, viral ads etc)
• Anything else?

 

You don't have to write anything about it at this stage - just compile as much material as you can. Post the Powerpoint to your blog using Scrib'd. (upload Powerpoint to Scrib'd, then embed the document in a new post called Attack the Block Marketing Campaign.

Activity for Thursday 3 November

Case Study: Universal Studios.

Like last lesson's research task, I want you to find out about another film production company - Universal.

Universal is quite different to Big Talk Productions, they take more of an executive role in film production.

So, answer the following questions:

• When was Universal Studios founded?
• Which parent company owns them?... and which company owns the parent company?
• Describe the job that Universal does in film production.

Take a look at their films from 2011: http://en.wikipedia.org/wiki/List_of_Universal_Pictures_films#2011

Choose 5 films from the list including Cowboys and Aliens.

Provide the following details:

• Name of film and release date
• (other) Production Companies
• Distributer
• Producer(s)
• Director
• Writer(s)
• Stars
• Budget
• Gross revenue (up till now).

Film Industry

This is what the exam board says you should be prepared for:

A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.

Your first task is to research Big Talk Productions. This British film production company will be the first part of our case study.

- How long has the company been around?
- Who runs it?
- What does the company do?
- What films have they made?

For each of their films you should include:

- Name of the film
- date of release
- Director, writer(s), stars
- Producer(s)
- Distributer
- Budget
- Gross revenue

You can find all this information at http://www.imdb.com/ and http://boxofficemojo.com/